



Flavour profile
Every fruit we source with a aromatic flavour profile. 7 fruits — click through for the preparation guide and current UK season.

Entirely edible — core included. Sweeter, softer, lower-acid than the full-sized pineapple, and small enough that one fruit serves two people without leftovers. The crown is decorative, the flesh is dessert-grade, and the core is tender enough to eat without the wedge-and-discard ceremony.

The whole-fruit citrus. Sweet skin, tart flesh, the most balanced bite of citrus you'll ever take — and the whole thing eaten in one go, no peeling, no fuss. Squeeze gently between finger and thumb before biting; that single press mingles peel oil and pulp on the first crunch.

Alphonso-style: smaller, less fibrous, deeper orange, more aromatic. The mango people compare every other mango to. Score, scoop, eat — or halve and spoon out cold. One ripe baby mango is one breakfast, one dessert, or one of the better small decisions you'll make this week.
PremiumJapan's largest premium strawberry — each berry the size of a small peach, individually graded, individually wrapped. Deeply sweet, low in acid, with a perfumed finish that tastes engineered, because it is. Selected from Miyazaki growers and flown in to land in punnets the same week.
PremiumA seedless, bump-topped Japanese mandarin originally bred in Kumamoto and selected for maximum sweetness. The skin lifts off in one pull; the flesh inside reads as the richest orange you've ever had — concentrated sugar, low acid, and the cleanest citrus aroma in the family.
PremiumBigger and meaningfully sweeter than the supermarket kumquat — Japanese growers select for thin, candy-sweet peel and reduced acid in the flesh. Eat whole in one bite. The premium tier of a fruit that was already designed to be eaten skin and all.
PremiumGrown to an exact weight, ripened on the branch, and shipped in a velvet-lined wooden box. The most precisely farmed mango on earth — Taiyo-no-Tamago, "Egg of the Sun" — and the closest thing the fruit world has to a luxury watch. Single fruits have sold at Japanese auction for record sums.
Profiles that tend to show up alongside aromatic.